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Communication

NSPRA superintendents to watch: See the new 2024-25 list

Matt Zalaznick -
The NSPRA, the organization representing school public relations professionals, has released its latest superintendents to watch list for 2024-25. The annual NSPRA superintendents to watch...
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Social media threats: How to combat disruptive hoaxes

The Washington Times -
In recent weeks, school communities throughout the country have been shaken by a disturbing trend: a rash of social media threats targeting our schools.
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Principals see more and more reasons to ban smartphones

Matt Zalaznick -
Depression, anxiety, isolation, fatigue. That's not a great group of words—but when it comes to how principals think smartphones harm students, it's hardly a complete list. School leaders also reported that female students are suffering more than boys. 
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Warning: Is social media now as bad as smoking?

Micah Ward -
Surgeon general contends that social media companies should be forced to publicize any data they've collected on their platform's health effects.
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5 ways districts can better handle social media threats

Matt Zalaznick -
School leaders should work with law enforcement to develop a response plan that starts discreetly, at a lower intensity, and scales up rapidly if a threat becomes credible.
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TikTok lessons: Why students should become the new creators

Courtney Welsh -
Engaging students is a national priority. Can elements of TikTok’s appeal be integrated into curriculum design?
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If you like to use TikTok, here’s how to protect students

Colin Anson -
TikTok's popularity is surging in the classroom: the hashtags #teachersoftiktok and #teacher have a combined 96.1 billion views across all videos.
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How to help families overcome social media health problems

Matt Zalaznick -
The medical community doesn’t have a full grasp on just how social media affects the health of students but a new report offers some solutions without calling for an outright ban.
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How two superintendents strive to be “real people”

Matt Zalaznick -
Two leaders highlight key steps on a journey many K12 leaders take—that of humanizing themselves in their relationships with staff and students.
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How a superintendent’s “Dr. Hannigan’s Shenanigans” videos became a big hit

Matt Zalaznick -
Superintendent Peter Hannigan's series of video interviews with students and other activities was "renewed" for a second season after a five-episode run last school year. "Being visible as a superintendent is one of my top priorities," says the Chicago-area district leader.
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K12 social media crackdown: Bill threatens to cut off E-Rate funding

Matt Zalaznick -
"Eyes on the Board Act," which singles out TikTok and Instagram, would require schools and districts that receive federal broadband funding to prohibit students from accessing any and all social media apps on "subsidized services, devices, and networks."
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Why this superintendent calls himself an ‘edu-tainer’ in K12 communications

Matt Zalaznick -
Superintendent John B. Gordon III leads Suffolk Public Schools in telling a positive story about students and staff in the face of political antagonism and racism, deploying social media—Facebook and Instagram, in particular—to keep the community informed and engaged in Suffolk Public Schools' achievements and activities.
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Recruiting tools: Why these states are the best places for teachers to work

Matt Zalaznick -
Can social media—a source of much consternation in K12 these days—play a crucial role in whether the states your districts call home remain among the best (or worst) for educators? Superintendents and their teams should consider leveraging Instagram, X and other platforms to connect teaching recruits with more experienced educators who can share reasons to come work in the district, advises Ramon Goings, an associate professor in the Language Literacy & Culture Doctoral Program at the University of Maryland.
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Social media is undermining education, says the AFT. What needs to change?

Micah Ward -
This new report serves as a reality check to social media companies that need to make "fundamental changes" to their platforms so that students' and educators' lives may be improved as a result.
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Crackdown on cellphones expands as 2023-24 school year approaches

Matt Zalaznick -
District leaders are implementing new restrictions as they look to eliminate distractions and shift academic recovery into a higher gear in the 2023-24 school year.
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These 5 superintendents say time has come for social media ‘guardrails’

Matt Zalaznick -
Outside of education, policymakers and children's advocates are ready to putt age limits on social media use. Inside K12, educators are blaming social media for the worsening teen mental health crisis.
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Do school districts stand a chance suing social media giants?

Micah Ward -
More and more school districts are joining the legal battle against social media companies to protect students' mental health. But this expert says he's not very optimistic.
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6 keys to successful school communication and engagement in the digital age

Matt Zalaznick -
District leaders are paying more attention to branding and marketing, particularly as schools face new competition for students and teachers.
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How to make social media a force for good for girls in your schools

Matt Zalaznick -
While kids probably aren't going to suddenly stop using social media, educators and other adults can work to turn the often-vilified online platforms into a more positive influence in the emotional lives of students.
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Superintendents’ love-hate relationship with social media: How to navigate it

Micah Ward -
“If you’re not utilizing social media to communicate to your parents or your audience, then you’re missing the boat in 2023,” says one superintendent, asserting that the rewards of doing so far outweigh the problems.
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How this superintendent uses social media to establish credibility

Micah Ward -
“The idea that people need to keep in mind is when people don’t know what you do as a superintendent, they make up what you do as a superintendent,” says Dr. Joe Sanfelippo, superintendent of the Fall Creek School District in Wisconsin.
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3 things students want you to know about their technology use

Micah Ward -
Cell phones may be seen as a distraction in the classroom, but for students it's a form of connection that could help with learning engagement, according to a recent study from The Social Institute.
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Mental health crisis: Why Seattle schools are suing 4 social media giants

Matt Zalaznick -
They are demanding action from TikTok, Instagram, Snapchat, and Facebook—the social media giants they see as key culprits in the rampant mental health crisis affecting today's youth.
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Student privacy: Are photos in school Facebook posts putting it at risk?

Matt Zalaznick -
While many schools may be posting photos to Facebook to connect with their communities and display student achievements and other uplifting news, the analysis also pointed to some unsettling, if unintended, consequences.
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Social media in school: Why it doesn’t have to be a nuisance

Matt Zalaznick -
Instead of trying to shield students from social media in schools, district leaders should leverage the technology to drive engagement in STEAM, educators say.
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Here are 1 million ways teachers are having serious fun on TikTok

Matt Zalaznick -
TikTok teachers are showing off their video production skills as they connect with students and exchange ideas with colleagues.
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Online threats are closing schools every day. So how do we stop them?

Matt Zalaznick -
The threats are hitting K-12 networks every day and are now the main culprit in closures after several years of COVID shutdowns.
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6 tweets of the week: Tips on tackling the biggest issues in education

Matt Zalaznick -
There are no signs that diversity and censorship will fall off the list of biggest issues in K-12, and they are front and center on #edchat.
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Do the pros of banning cellphones in school outweigh the cons?

Matt Zalaznick -
Administrators should expect pushback and concerns about school climate when restricting students' use of cell phones.
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Tweets of the week: How educators are rekindling students’ excitement about learning

Matt Zalaznick -
It's all about classes getting underway and making a little history in ԹϺ Daily's latest tweets of the week.
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Tweets of the week: Sharing words of wisdom for the new school year

Matt Zalaznick -
Educators are encouraging each other to be courageous as the new school year gets underway in ԹϺ's K-12 tweets of the week.
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Monitoring students online should keep them safe. Here are 7 problems

Matt Zalaznick -
Is the purpose of tracking online activity to protect or punish students? Too often, it seems to be the latter, researchers say.
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Tweets of the week show education Twitter hoping for a more normal school year

Matt Zalaznick -
Some leaders, such as Principal Stacey Anderson of Woodland School District 50 in Illinois, are using education Twitter to give shout-outs to their new teams. 
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3 superintendents to watch: Charting a new normal for education

Sateesh P -
Regularly filling in as a substitute has given Terrell ISD Superintendent Georgeanne Warnock some critical perspectives on the big picture and the small details.
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Where are your stakeholders? Many want to hear from you on social media

Matt Zalaznick -
Meeting students where they are is a modern mantra for learning. When it comes to communications, "meeting parents and families where they are" is the new rallying cry. 
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